Fruit of The Loom | Crispin Porter + Bogusky
To prove that underwear is a magical holiday gift, we partnered with Standup Magician Derek Hughes. When we asked if he could change men’s underwear into Fruit of the Loom underwear without them knowing, we thought he would tell us we were crazy. Instead, he turned out to be just as crazy as us.
These videos showcase 100% REAL, unscripted and unprovoked reactions from people our magician met on the street for the very first time.
AD: Kylee Whitson | CW: Paul DeMontpellier